Great Western Railway partners with NME


14 06 2016

Great Western Railway has partnered with NME to launch the #TracksOnTheTrack campaign, ahead of the start of the festival season.

The campaign includes the curation of Spotify playlists, guides and recommendations for festival-goers, targeting people as they use GWR's trains to head to festivals. GWR's head of external communications, Dan Panes, commented 'We are incredibly privileged to have some of the world's most renowned music festivals on our network... Designed for festival fans and music lovers, GWR's #TracksOnTheTrack hub means that everyone can get involved in the festival spirit while travelling there on the day'.

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